About Us

Hello,

My name is Annelize van Dyk.

Over 28 years ago, I started my journey as a mother and entrepreneur by establishing a physical and online baby shop, beginning with just a few dollars and a six-month-old baby on my hip.

About Us And Baby Gear

Today, the once six-month-old baby has grown into the operational manager, my daughter, Mikayla van Dyk.

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From this humble beginning, I've grown to manage three distinct baby-related businesses with varied models. How did it all start?

My husband was quite shocked at the price we paid for our first stroller. We had the foresight to realize that we were not going to use all our baby products for long and that if we could buy second-hand instead, we could save a lot of money.

The area that we lived in had no second-hand shops and when you found one, it was pretty disgusting and definitely not suitable for my firstborn. The idea of starting an upmarket second-hand shop took shape.

During my 28 years, I've noticed that parents are quite stressed when coming to browse in my shop. They also feel overwhelmed with all the choices and advice from friends, family, and the internet.

They worry about wasting money on things they don't really need or won't use for a long time. They worry about their budget, making the right choice and ultimately not buying the "best" product.

I was once you and understand that you need to feel safe and truly understood. With our no-nonsense attitude and hands-on experience, we will take you through your baby-gear-buying journey.

Firstly, clarifying what baby gear you need to buy, and lastly, what is nice to have.

Thank you for visiting our happy world!

P.S. we got all dressed up for this pic (:

Our Story (English)

Ons Storie (Afrikaans)

New Parents Do Not Make These Mistakes!

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