Joie Baby - SA Brand that Prioritizes Safety and Style in Baby Gear

10 May 2023
by Annelize Van Dyk

Joie Baby is a leading brand in the baby industry, dedicated to providing parents with innovative, safe, and practical baby gear solutions. Joie offers a diverse range of products, including prams, travel systems, car seats, high chairs, baby swings, booster seats, baby carriers, and travel accessories, all designed to make parenting easier and more enjoyable.

Joie Baby
Joie Baby - SA Brand that Prioritizes Safety and Style in Baby Gear 21


A Brand that puts Safety and Comfort First

Joie is a popular brand that has been making a name for itself in the world of baby gear since its inception in 2011. The company's mission is to create high-quality and affordable products that are designed with the safety and comfort of babies in mind.

One of the standout features of Joie products is their commitment to safety. The brand goes to great lengths to ensure that all of its products meet or exceed industry standards for safety.

This includes rigorous testing and quality control measures to ensure that each product is safe and reliable.

But safety isn't the only focus for Joie. The Joie brand also puts a lot of thought and care into the design and functionality of its products.

Each product is designed with the needs of both parents and babies in mind.

For example, Joie strollers are known for their lightweight and compact design, making them easy to maneuver and store.

The brand's car seats feature easy installation and adjustable features, ensuring that your baby is comfortable and secure during car rides.

In addition to its core line of products, Joie also offers a selection of baby accessories and clothing.

From cozy blankets to stylish diaper bags, the brand has everything you need to care for your little one.

What sets this brand apart from other baby gear brands is its dedication to affordability.

Despite its commitment to safety and quality, its products are priced competitively, making them accessible to a wider range of families.

Baby Gear - Innovative and Stylish

Joie Baby

Joie is a brand that understands the importance of innovation and style when it comes to baby gear.

The brand is committed to creating products that not only meet the safety and comfort needs of babies but also reflect the modern aesthetic preferences of parents.

One of the ways that Joie achieves this is through its focus on lightweight and compact product designs.

This is particularly evident in the brand's strollers, which are known for their practicality and ease of use.

Another way that they combine innovation and style is through their use of high-quality materials and modern designs.

For example, the brand's car seats feature plush padding and soft fabrics, while also incorporating sleek lines and modern colors that are sure to appeal to fashion-conscious parents.

Joie Baby

Joie's commitment to innovation is also evident in its use of adjustable features.

The brand's car seats and highchairs, for example, feature adjustable heights and recline positions, ensuring that babies are comfortable and secure no matter what their size or stage of development.

Click here to view and buy our immaculate big range of pre-loved Joie travel systems.

Car Seats - Safety 1st

When it comes to car seats, safety and comfort are two of the most important factors for parents.

Joie understands this and has designed its car seats to prioritize both of these features, making them a popular choice for parents worldwide.

One of the ways that Joie ensures safety in its car seats is by incorporating features such as structural integrity and side-impact protection.

These features help keep babies and young children protected in the event of a collision or accident.

Additionally, the brand's car seats undergo rigorous safety testing to ensure that they meet or exceed safety standards.

Many of Joie's car seats have passed the toughest independent tests in the industry.

We wrote a Joie Baby Car Seat blog that discusses all the different types of Joie Car Seats available.

If you just want to read about the specific and most popular Joie Car Seats, you will find them here:

Joie Stages,

Joie Spin 360,

Joie Trillo Booster,

Joie i-Gemm infant car seat.

Find our immaculate pre-loved Joie car seats here and safe money.

Click to view our weekly rental Joie car seats for visitors.

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1. Extra Features

Joie Baby

The brand's car seats offer adjustable features such as recline positions and headrests, allowing parents to customize the fit and comfort of the seat to their child's needs.

2. Compatibility

Another comfort feature of Joie's car seats is their compatibility with the brand's strollers.

This allows parents to easily transfer their little ones from the car to the stroller without having to disturb their sleep or disrupt their comfort.

3. Ease of use

Joie car seats also prioritize ease of use for parents. They feature simple installation mechanisms and clear instructions to help parents properly install the car seat in their vehicle.

4. Easy cleaning

Additionally, the brand's car seats are designed to be easy to clean and maintain, making them a practical choice for busy parents.

Meet Our Baby Gear

Joie Baby is a brand that specializes in designing and manufacturing a range of baby gear products that prioritize safety and style.

Some of the most popular types of baby gear offered by Joie Baby include:

1. Strollers

2. High Chairs

3. Travel Systems

4. Baby Swings

5. Bouncers & Rockers

6. Camp Cots

Additionally, the Joie brand also contains Car Seats (including infant car seats, convertible car seats, and booster seats), Playards, and Baby Carriers, which are designed to provide a comfortable and secure way to carry babies. They are available in a range of styles, including front carriers, hip carriers, and backpack carriers.

So now let's get into it.

1. Strollers - Lightweight and Practical

Joie strollers are a testament to the brand's commitment to lightweight and practical design. The weight recommendation for Joie Baby strollers depends on the specific model. In general, Joie Baby strollers are designed for babies and toddlers up to 50 pounds (22.7 kilograms).

The brand understands that parents are often on the move, and a bulky and heavy stroller can be a hassle to carry around.

That's why Joie strollersare designed to be as lightweight as possible, without compromising on features or functionality.

This makes them easy to carry and maneuver, even when navigating tight spaces or crowded areas.

Joie Baby


In addition to their lightweight design, Joie strollers are also practical in their features.

The brand offers a range of strollers that are designed to meet the needs of different lifestyles and budgets.

From compact and easy-to-store models to larger strollers that provide more comfort and space for babies, Joie has something to offer for every parent's needs.

Joie Baby

Easy to Fold:

Another practical feature of Joie strollers is their easy-to-use folding mechanisms. The brand's strollers can be effortlessly folded with one hand, making them easy to store and transport.

This feature is particularly useful when you're on the go and need to quickly fold up the stroller to hop on a bus or store it in a small space.

Extra features:

Joie strollers also come with a range of other features, such as adjustable handlebars and canopies, reclining seats, and ample storage space for baby essentials.

These features are designed to make life easier for parents while also ensuring that babies are comfortable and safe during their ride.

2. Highchair - Practical and Easy

Joie Baby

When it comes to feeding time, having a high-quality highchair can make all the difference for both parents and babies.

Joie Baby high chairs are designed for babies who can sit up unassisted and weigh up to 50 pounds (22.7 kilograms), or until they reach the maximum height limit.

  1. Easy to clean:

Joie understands this and has designed its highchairs to be practical, easy to clean, and comfortable for both parents and babies.

2. Practical:

One of the key features of Joie's high chairs is their practicality. They are designed to be easy to assemble, with simple mechanisms that allow parents to quickly and easily set up the highchair for their baby.

3. Customizable:

Additionally, the brand's highchairs feature adjustable trays, footrests, and seat heights, allowing parents to customize the fit of the highchair to their baby's needs.

4. Easy to Clean:

Another important feature of Joie highchairs is their easy-to-clean design.

The brand understands that feeding time can be messy and has incorporated features such as removable and washable seat covers, and dishwasher-safe trays to make cleaning up after mealtime a breeze.

4. Comfort:

Joie highchairs are also designed for comfort. They feature soft padding and supportive backrests to keep babies comfortable during mealtime.

5. Ergonomic:

Additionally, the brand's highchairs are designed to be ergonomic, providing babies with a natural position for feeding.

In addition to their practicality, easy-to-clean design, and comfort features, joie highchairs are also designed to be stylish and modern.

6. Range of Colours:

They come in a range of colors and designs to fit any home decor, and their sleek and simple designs make them an attractive addition to any dining space.

Joie Baby
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Read our amazing blog Joie Highchair 2023: The Ultimate Guide to Choosing the Best Joie highchairs for your baby to help you choose the right high chair for your little one!

3. Travel Systems - Stylish with ease-of-use in mind

Joie Litetrax Travel System makes car and pram travel with baby a breeze

Traveling with a baby can be challenging, but Joie travel systems are designed to make the experience as easy and stress-free as possible.

Joie Baby travel systems typically include a stroller and an infant car seat. The weight recommendation for the infant car seat is usually 4 to 35 pounds (1.8 to 15.9 kilograms), depending on the model. The weight recommendation for the stroller is generally up to 50 pounds (22.7 kilograms).

1. Stroller and Car Seat:

Joie's travel systems combine a stroller and a car seat into one convenient package, allowing parents to easily move their little ones from the car to the stroller and back again without any hassle.

2. Range of Models:

One of the key features of Joie's travel systems is their versatility. They come in a range of models, each with different features and designs to fit the needs of different families.

Some models are designed for parents who are always on the go and need a lightweight and compact travel system, while others are designed for parents who want a more luxurious and spacious travel system.

3. Comfort:

Joie's travel systems are also designed for safety and comfort. The car seat is designed to be compatible with the stroller, allowing parents to easily transfer their baby from the car to the stroller without having to disturb their sleep or disrupt their comfort.

4. Extra features:

Additionally, the car seat sports safety features such as side-impact protection and a 5-point harness, ensuring that babies are securely fastened and protected during car rides.

Joie Baby

5. Customize the fit:

The stroller component of Joie travel systems is also designed for comfort and convenience. They feature adjustable handles and recline positions, allowing parents to customize the fit of the stroller to their comfort level.

Additionally, the strollers feature large storage baskets, providing parents with ample space to store all their baby essentials while on the go. Looking for the ultimate travel system, feel free to take a look.

Click to view our huge range of immaculate pre-loved Joie Travel Systems.

4. Baby Swings - An extra pair of hands

Joie Baby swings are designed for infants up to 25 pounds (11.3 kilograms).

If you're a parent looking for a safe and comfortable swing for your little one, look no further than Joie Baby Swings.

With multiple recline positions, various swing speeds, and soothing melodies, these swings are designed to provide comfort and relaxation for your baby.

In addition, they come equipped with removable toys that can keep your little ones entertained while they swing.

Joie Baby Swings are also designed with safety in mind, featuring a secure 5-point harness and non-slip feet to keep the swing in place.

They meet and exceed safety standards, giving parents peace of mind knowing that their child is safe while they enjoy the swing.

Finally, the quality of Joie Baby Swings is superior to other brands, with durable materials that ensure the product lasts longer and provides value for money.

Click here to view our pre-loved swings as well as our monthly rental swings. Renting short-term baby gear makes sooooo much sense.

5. Bouncers & Rockers - Calm or Excite Your Baby

Joie offers a variety of bouncers and rockers to accommodate different needs and preferences.

Joie Baby bouncers and rockers are designed for infants up to 20 pounds (9.1 kilograms).

Bouncers and rockers are two popular baby gear items that parents often use to soothe their little ones. While they serve similar purposes, there are some key differences between the two.

Bouncers are typically designed to provide a gentle bouncing motion that can help calm and soothe babies. They usually feature a simple design with a seat that's suspended on a frame or base, allowing the seat to bounce when the baby moves or kicks their legs. Some bouncers may also have vibration features, toys, or music to provide additional stimulation for the baby.

Joie Baby
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Rockers, on the other hand, are designed to provide a gentle back-and-forth motion, similar to a rocking chair. They typically have a curved base that allows the seat to rock, and some may have a locking mechanism to keep the rocker stationary when needed. Rockers may also have added features such as recline positions, toys, or music.

Joie Baby

Advantages of bouncers:

  • Generally more lightweight and portable than rockers, making them easy to move around the house or take on the go.
  • Often more affordable than rockers, making them a budget-friendly option.
  • Great option for younger babies who aren't yet able to sit up on their own, as the semi-reclined position can help support their head and neck.

Disadvantages of bouncers:

  • May not be as versatile as rockers, as they typically only provide one type of motion.
  • Some bouncers may not have a high weight limit, so they may not be suitable for older or larger babies.
  • May not be as comfortable for babies who prefer a more upright position.

Advantages of rockers:

  • Can provide a more soothing motion for some babies, as the back-and-forth motion can be calming and relaxing.
  • Some rockers have a higher weight limit than bouncers, making them suitable for older or larger babies.
  • Can be a good option for babies who prefer a more upright position, as many models have multiple recline positions.

Disadvantages of rockers:

  • Generally heavier and bulkier than bouncers, making them more difficult to move around the house or take on the go.
  • Often more expensive than bouncers, so they may not be a budget-friendly option for everyone.
  • May not be suitable for younger babies who aren't yet able to support their head and neck, as the more upright position may not provide enough support.

Click here to view our pre-loved rockers as well as our monthly rental rockers. Renting short-term baby gear makes sooooo much sense.

6. Camp Cots - for On-the-Go Parents

Joie Baby

For parents who are always on the move, Joie baby camp cots are the perfect solution for a safe and comfortable sleeping option for their little ones.

Joie Baby camp cots are designed for babies from birth up to 30 pounds (13.6 kilograms) or until they are able to climb out of the cot on their own.

These cots are lightweight, easy to carry, and compact, making them ideal for travel.

Joie Baby

They also come equipped with mesh sides for proper ventilation and a removable mattress for easy cleaning.

Joie baby camp cots meet and exceed safety standards, ensuring that your baby is secure while they sleep.

The cots are made from high-quality materials that are durable and can withstand the wear and tear that comes with travel.

Overall, Joie Baby camp cots are a smart investment for parents who want a safe and comfortable sleeping solution for their baby while on the go.

Click here to view our pre-loved camp cots as well as our weekly rental camp cots.


Formula for safetyWeave the magic!Knit to last!
Joie materials were tested for more than 150 different toxic substances to ensure your child's gear is safe even down to its basic ingredients.Joie woven fabrics knit together all the essentials. They're soft yet easy-clean, wet, and wind-resistant to keep kiddos cozy. Joie has breathable soft knit fabrics that are carefully designed to both weather your biggest adventures and sustain the earth you explore.


Joie is a brand worth considering for your baby's needs.

With its commitment to safety, quality, innovation, variety, and affordability, Joie has established itself as a trusted and reliable brand for parents and caregivers around the world.

In addition, Joie's products are made from high-quality materials and undergo rigorous safety testing, ensuring that they meet or exceed safety standards.

From lightweight and compact strollers, Joie's products offer a wide range of features and options to fit the needs of different families.

At the end of the day, Joie caters to a wide range of customers in terms of budget, lifestyle, and personal preferences. What's not to love?


1. What products does Joie Baby offer?

Joie Baby offers a wide range of products for babies and children, including strollers, car seats, high chairs, playards, and baby carriers.

2. Is Joie Baby a reputable brand?

Yes, Joie Baby is a well-respected brand in the baby and children's industry, known for producing high-quality and stylish products that prioritize safety and functionality.

3. Are Joie Baby products safe for babies?

Yes, all Joie Baby products are designed with safety as a top priority. They undergo rigorous testing to ensure they meet or exceed international safety standards.

4. Where can I buy Joie Baby products?

Joie Baby products are sold in many baby stores, department stores, and online retailers worldwide. You can also purchase them directly from the Joie Baby website. You can also buy pre-loved Joie products at

5. How long do Joie Baby products last?

The lifespan of Joie Baby products depends on the specific product and how well it is maintained. However, most Joie Baby products are designed to last for several years.

6. Does Joie Baby offer any warranties or guarantees?

Yes, Joie Baby offers warranties on most of their products. The length and terms of the warranty vary by product, so it's important to check the warranty information before purchasing.

7. Are Joie Baby products environmentally friendly?

Joie Baby is committed to sustainability and minimizing their environmental impact. They use eco-friendly materials and production methods where possible and aim to reduce waste throughout their supply chain.

8. Does Joie Baby offer customer support?

Yes, Joie Baby has a dedicated customer support team that can assist with any questions or concerns about their products. You can contact them through their website or by phone.

9. Can I find reviews of Joie Baby products online?

Yes, there are many online reviews of Joie Baby products available. You can find them on the Joie Baby website and third-party websites like Amazon and BuyBuyBaby.

10. Does the brand offer Joie baby clothes?

Joie Baby is primarily known for its baby gear products such as strollers, car seats, high chairs, and playards. However, the company does offer a limited selection of baby clothing items such as onesies, leggings, dresses, and jackets.

11. Is there a Joie UK?

Yes, there is a Joie UK. Joie is a global company that designs and manufactures baby gear products, including car seats, strollers, high chairs, and playards. Joie has a presence in many countries around the world, including the UK.

12. Who owns the Joie Baby Brand?

Joie is a brand owned by the parent company, Goodbaby International Holdings Limited. Goodbaby International is a global company that specializes in the research, design, development, manufacture, and sales of durable juvenile products.

13. What is the most popular Joie Stroller and Joie travel system?

Joie Mytrax Flex Signature Stroller - This stroller is a versatile and durable option that has received positive reviews from customers in South Africa. It features a reversible seat, adjustable handlebar, and large wheels for easy handling.
Joie Litetrax 4 Travel System - This travel system includes the Litetrax 4 stroller and the Gemm infant car seat. It has a one-hand fold, an adjustable handlebar, and a large storage basket, making it a popular choice among parents in South Africa.






5. Feel free to view the Joie Baby Wikipedia:


This information is provided for educational and entertainment purposes only. We, The Mom & Baby House cc ( do not accept any responsibility for any liability, loss or risk, personal or otherwise, incurred as a consequence, directly or indirectly, from any information or advice contained here.

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